New characters start at level one for the basic array of races, or level 10 for allied races. Creating a new allied-race character requires you to reach max level on another character and complete a quest line specific to that race.

At level one, brand-new WoW players are sent by default to Exile's Reach, the excellent new-player starting experience on a self-contained island. Players who have other leveled-up characters have a choice between Exile's Reach or the traditional leveling area for their new character's race. Hint: The correct choice is always Exile's Reach. The island is a well-paced and engaging adventure that packs ten levels into an hour or two of your time.