Because we have the largest dataset of global coaching interactions, we have been able to study when key mindsets and behaviors significantly grow, leading to long-term, sustained behavior change. Mindsets are the first to change through coaching, followed by personal Thriving behaviors, then Inspiring leadership behaviors, and finally, key Outcomes (i.e. productivity, belonging, engagement). When employees have access to BetterUp for a short period of time, they are not able to fully translate their Learning and Doing into Being (sustained change). Employees going through transition (whether through a changing or ambiguous environment, or a new role or set of responsibilities) are also 40% more likely to engage with and benefit from a longer coaching engagement. For true behavior change, we recommend 12 months of dedicated coaching.

In fact, we actually recommend not taking a cohort approach to BetterUp, as the ideal coaching length for each employee will depend on their goals, engagement & motivation, amount of current transition, and manager support. Our product makes it possible to manage this adaptive approach to coaching without a heavy lift on the back-end, and your BetterUp team will equip you for this in your success planning sessions before your launch date.